Sinead Kane

We partnered with the remarkable Sinead Kane to create a secure, user-centric website that showcases her inspiring journey and achievements.

In collaboration with Sinead Kane, we revitalised her website to ensure security and an enriched user experience. The redesigned platform highlights her inspiring journey as a motivational speaker, athlete, brand ambassador, and advocate for diversity and inclusion, effectively showcasing her remarkable achievements despite her visual impairment‚Äč.

Our Client

Sinead Kane is a distinguished figure in the sphere of motivational speaking, who draws on her personal experiences to inspire her audience. Overcoming her disability, Sinead has a remarkable record of achievements including a double PhD, a successful career as a lawyer, and holding two Guinness World Records, one of which was for running 7 marathons on 7 continents in 7 days. Her story is a testament to resilience and determination, embodying the spirit of overcoming adversity. As a brand ambassador, she has collaborated with numerous reputable brands and continues to break barriers in the area of diversity and inclusion.

The Challenge

Recognising the need for a refresh, Sinead Kane entrusted Arkadia Design with the revamp of her website. A crucial aspect of our design approach was prioritising accessibility, specifically catering to visually impaired individuals, mirroring Sinead’s own journey with visual impairment. Beyond the aesthetic aspect, we also addressed the critical matter of website security, a concern heightened by the compromise of the previous site. Ensuring robust security measures was paramount to providing a safe digital environment for Sinead and her visitors.


Embracing the essence of inclusivity, we adhered to the Web Accessibility Initiative (WAI) and Web Content Accessibility Guidelines (WCAG) while redesigning Sinead’s website. We selected larger, more readable fonts and ensured adequate contrast in colour for enhanced visibility. Additionally, we integrated an accessibility widget to empower visitors to customise their browsing experience according to their preferences.

Addressing the SEO setback from the previous site’s compromise, we undertook a comprehensive SEO audit to pinpoint and rectify areas of improvement. This process included optimising meta descriptions and titles with pertinent keywords to ensure the website’s visibility in search engine results.

After finalising the design, we conducted rigorous testing to ascertain that every page met, at minimum, Level AA of the WAI WCAG. We submitted an updated sitemap to Google and set up Google Search Console to keep track of the site’s performance and traffic.

Today, the site holds a prominent position on Google’s first page for several keywords. We maintain an ongoing relationship with the client, continuously working to enhance the website and its SEO performance.

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