With an estimated 5.6 billion searches every day, it’s important to ensure your business has a solid presence on Google.

One of the easiest ways to help your business when it comes to local search engine optimisation (SEO) on Google is to create a Google My Business profile.

Let’s look at the importance of Google My Business, especially when it comes to local SEO

What is Google My Business?

Google My Business (now relaunched as Google Business Profile) is a tool that lets you create an online profile for your company.

By completing your profile, you’re providing Google with additional information about your business, which it can use to show your details to the right people.

Google My Business is free to use, and you don’t need a website to take advantage of it.

The best thing about Google My Business? 56% of businesses haven’t claimed their profile. This means if you use it, you can get the edge over your competitors.

Google My Business and Local SEO

Local SEO is a marketing strategy that helps you become more visible in local search engine results.

For example, let’s say you’re a plumber operating in Bristol. When someone searches Google for ‘broken sink in Bristol’ or ‘plumbers near me,’ you want your business to be as high in the search rankings as possible.

The good news is that Google My Business can help you in the following ways.

1. It increases your chance of appearing in the ‘snack pack’

If you’ve ever carried out a local search on Google, the ‘local pack’ or ‘snack pack’ is the box at the top of the first page of results. This box contains details about nearby companies that Google thinks you might be interested in.

Google pulls this information, which includes your location, images, and any reviews you’ve received, from Google My Business.

This increases your visibility and makes prospective customers more likely to choose your product or service.

2. It boosts trust in your business

Customers have the option to leave reviews on your Google My Business profile. The more positive feedback you receive, the more likely you’ll rank higher in the search engine results.

Why is this the case? A significant ranking factor in SEO is trust. The more people trust your business, the more confidence Google has in recommending it to others.

3. It provides a wealth of information about you

If a prospective customer searches for your business by name, Google My Business will provide lots of additional information about your company. This includes photos, opening times, reviews, contact details, and any amenities you offer.

The content Google shows depends on how complete your Google My Business profile is, so it’s worth filling in as much as possible.

This information is more likely to make customers reach out for details. In fact, one in 20 Google My Business listing views results in a website visit, phone call or a request for directions.

Google My Business is one of the easiest ways to boost your local SEO and get your business noticed. Why not claim your listing today?

Frequently Asked Questions

hat is the significance of Google Business Profile for local SEO?

With an estimated 5.6 billion searches every day, it’s important to ensure your business has a solid presence on Google. One of the easiest ways to help your business when it comes to local search engine optimisation (SEO) on Google is to create a Google Business profile.

What exactly is Google Business Profile and how does it benefit my business?

Google Business Profile is a tool that lets you create an online profile for your company. By completing your profile, you’re providing Google with additional information about your business, which it can use to show your details to the right people. Google Business Profile is free to use, and you don’t need a website to take advantage of it. The best thing about Google Business Profile? 56% of businesses haven’t claimed their profile. This means if you use it, you can get the edge over your competitors.

How does Google Business Profile aid in enhancing local SEO?

Local SEO is a marketing strategy that helps you become more visible in local search engine results. For example, if you’re a plumber operating in Bristol and someone searches for ‘broken sink in Bristol’ or ‘plumbers near me,’ you'd want your business to rank high. Google Business Profile can help by: 1. Increasing your chance of appearing in the ‘snack pack’ which contains details about nearby companies. 2. Boosting trust in your business through customer reviews. 3. Providing a wealth of information about your business when someone searches for it.

What is the 'snack pack' and how does Google Business Profile contribute to it?

If you’ve ever carried out a local search on Google, the ‘local pack’ or ‘snack pack’ is the box at the top of the first page of results. This box contains details about nearby companies that Google thinks you might be interested in. Google pulls this information, which includes your location, images, and any reviews you’ve received, from Google Business Profile. This increases your visibility and makes prospective customers more likely to choose your product or service.

How do customer reviews on Google Business Profile impact my local SEO ranking?

Customers have the option to leave reviews on your Google Business Profile. The more positive feedback you receive, the more likely you’ll rank higher in the search engine results. A significant ranking factor in SEO is trust. The more people trust your business, the more confidence Google has in recommending it to others.

Why is it essential to provide comprehensive information on my Google Business Profile?

If a prospective customer searches for your business by name, Google Business Profile will provide lots of additional information about your company, including photos, opening times, reviews, contact details, and any amenities you offer. The content Google shows depends on how complete your Google Business Profile is, so it’s worth filling in as much as possible. This information is more likely to make customers reach out for details. In fact, one in 20 Google Business Profile listing views results in a website visit, phone call or a request for directions.