As the largest online search engine to date, Google has always forced on better user experience. From emphasising web page load time to eliminating keyword stuffing, they have always been user-centric, – and their Core Web Vitals are not an exception.

At Arkadia Design, we understand the importance of Core Web Vitals when building websites that can rank higher and convert better. Below, we have summarised everything you need to know about this vast but all-important topic.

What Are Core Web Vitals?

Core Web Vitals (CWV) are a combination of three quantitative performance measures that Google uses to evaluate user experience on a webpage. The CWV metrics include:

  • Largest Contentful Paint, or how quickly the web page becomes fully visible;
  • Cumulative Layout Shift, or how stable the visual elements of the page are;
  • First Input Delay, or how quickly the web page can be interacted with.

Together, CWVs are intended to measure the page visual load, visual stability, and interactivity – the three pillars of great user experience. 

Importance of Core Web Vitals for Your Website

You don’t need to know the specifics of CWV measurements to be able to use them in your favour to improve website rankings, grow traffic, and increase conversions. If you work with a web development company that understands the importance of Core Web Vitals, such as Arkadia Design, you will be able to enjoy the following benefits:

More Return Visitors

Largest Contentful Paint, Cumulative Layout Shift, and First Input Delay metrics provide web developers with a way to quantitatively measure qualitative user experience. When the webpage loads quickly, looks stable and responds well, users are more satisfied, more likely to come back, and more likely to recommend your website to their friends. On the other hand, if your pages are slow, unstable, and filled with popups, users will leave quickly and hesitate to return.

Better Organic Rankings

When ranking web pages in its Search Engine Results Pages, Google uses a number of ranking signals, which include CWV scores. So, if you are looking to improve your organic rankings, it is important that your website offers an excellent user experience and is built with Google Core Web Vitals in mind. However, while Core Web Vitals are instrumental in enhancing organic rankings, local businesses must also weigh other factors. Notably, optimising their Google Business Profile plays a pivotal role in local SEO. Beyond these considerations, it’s crucial to be aware of and sidestep common pitfalls in the realm of SEO. Avoiding these typical SEO mistakes can significantly bolster your strategy and results.

Higher Conversions

Core Web Vitals can help you to measure whether your website is meeting user expectations, allowing you to improve what needs to be improved to ensure a more fruitful online presence. Better organic rankings, happier visitors, and more return traffic associated with great CWV scores mean that you are likely to see more website conversions, higher return on investment, and more business growth.

Provide Unparalleled User Experience with Arkadia Design

While the importance of Core Web Vitals is difficult to deny, it is important to remember that Google still uses a number of other factors when evaluating web pages. At Arkadia Design, we know all the ins and outs of the best web design practices that will provide you with a beautiful, user-friendly, and SEO-optimised website. Contact us today to learn more.

Frequently Asked Questions

What are Core Web Vitals (CWV)?

Core Web Vitals (CWV) are a combination of three quantitative performance measures that Google uses to evaluate user experience on a webpage. The CWV metrics include: - Largest Contentful Paint, or how quickly the web page becomes fully visible; - Cumulative Layout Shift, or how stable the visual elements of the page are; - First Input Delay, or how quickly the web page can be interacted with. Together, CWVs are intended to measure the page visual load, visual stability, and interactivity – the three pillars of great user experience.

Why are Core Web Vitals important for website rankings?

When ranking web pages in its Search Engine Results Pages, Google uses a number of ranking signals, which include CWV scores. So, if you are looking to improve your organic rankings, it is important that your website offers an excellent user experience and is built with Google Core Web Vitals in mind. However, while Core Web Vitals are instrumental in enhancing organic rankings, local businesses must also weigh other factors. Notably, optimising their Google Business Profile plays a pivotal role in local SEO.

How can Core Web Vitals improve the user experience of my website?

Largest Contentful Paint, Cumulative Layout Shift, and First Input Delay metrics provide web developers with a way to quantitatively measure qualitative user experience. When the webpage loads quickly, looks stable and responds well, users are more satisfied, more likely to come back, and more likely to recommend your website to their friends.

How can a better understanding and implementation of Core Web Vitals lead to increased conversions?

Core Web Vitals can help you to measure whether your website is meeting user expectations, allowing you to improve what needs to be improved to ensure a more fruitful online presence. Better organic rankings, happier visitors, and more return traffic associated with great CWV scores mean that you are likely to see more website conversions, higher return on investment, and more business growth.