An email list is simply a database of email addresses that have been willingly provided, such as from a newsletter subscription or from people opting in to receive communications. It’s mainly used for direct communication between businesses and their clients and customers. Despite how long it’s been around, it’s still one of the most reliable forms of digital marketing around. Having an up-to-date email list and an effective email marketing campaign could lead to massive potential growth for businesses of all sizes.

But how exactly do you build an email list? The internet is full of technical articles and fancy tips and tricks that can help you, but it can still be difficult to get started if you’re not familiar with the process or the jargon. So to help you out, we’re going to offer eight simple yet effective ways for you to grow your email list.

1. Let people know that you have an email list

People aren’t going to sign up to your email list if they don’t know that you have one. One of the best ways to do this is to have a newsletter signup form on all of your web pages, typically at the footer or header. Alternatively, you could add your newsletter signup box to product pages, your shopping cart, or even blog posts. However, you should take care not to annoy your customers and clients with it. Don’t shove it in their faces with a pop-up, and don’t demand they sign up for your newsletter to access parts of your website.

If you’re struggling with incorporating a newsletter signup on your site, don’t worry—we’ve got you covered. We can seamlessly integrate a sign-up form into your website, so you don’t miss out on capturing those valuable email addresses. Learn more about our web design services.

2. Explain the benefits of joining your email list

In addition to letting people know that you have an email list, you should explain why they should sign up. In most cases, it’s to offer some kind of benefit to your customers and clients. For instance, the latest updates on new products, exclusive discounts and coupon codes, or insider knowledge on your products and services. Don’t overdo it with the description though–just let your customers know in a few words what they’ll get if they sign up to your email list, and add this copy next to your newsletter signup box.

3. Add good content to your emails

Adding good content to your emails means that your existing signups will be more likely to share your newsletters and let others know about them. Good content can be anything from valuable insights, educational content, downloadable resources, or even discounts on your products and services. As long as it provides some kind of value to your customers, you can consider it to be good content.

4. Link social media posts to your email signups

Social media is one of the best ways for a business to grow its digital presence. By making the occasional post about your newsletter, you can let your audience in on the value they’ll receive by subscribing. Highlight content they can expect, like valuable insights or unique perspectives, to entice them further. Each time you release a new edition of your newsletter, it’s a good idea to tease a bit of its content on your social platforms. This serves as a reminder of the value you’re consistently providing and nudges new subscribers to join in.

Now, while platforms like Facebook, Twitter, and Instagram are indispensable in casting a wide net, let’s not forget about local engagements. Just as platforms like Google My Business play a pivotal role in local SEO, tapping into local audiences through social media can enhance your newsletter subscriptions. A post showcasing a local event or insight could conclude with a gentle reminder to sign up for your newsletter for more of such content.

To make this a seamless journey for your audience, always ensure that your posts have an easy-to-find link or sign-up button leading to your newsletter. It’s all about making the subscription process intuitive and hassle-free.

5. Split your emails into categories

If you have a lot of different products and services, then it may help to split your newsletter into categories. For example, you could have a newsletter for each category of product that you offer, or you could have a newsletter dedicated to educating your customers on how to use your products instead of just adding discounts and promotions. This will exponentially increase the amount of content that you have to write and include in your emails, but it can be worthwhile if you have lots of existing customers, or if the scope of your products and services is broad and attracts many different demographics.

6. Be consistent with your emails

It’s a good idea to send emails consistently. This will show people that your emails do provide value, and it will encourage them to share your emails with others and convince them to sign up as well. If you only email once every few months, then you’re not providing good value to your customers and they’ll quickly forget about your brand. On average, the best frequency to send newsletters is no more than twice a week and at least once every month. While you can send newsletters whenever you feel like it, sticking to a schedule can make things a bit easier to manage and your customers will know when to expect them.

7. Use a referral program

Referral programs can be a good way to incentivize your existing signups to convince their friends and family members to also join. Referrals can be rewarded with discounts, free trials, promotions, or exclusive content. You should also mention these referral rewards on your opt-in forms and newsletter signups to entice people into joining. To make this easier, you can use tools like SparkLoop to integrate a customizable referral program into your newsletters.

8. Link your newsletter in your regular emails

If you already send emails out to people, such as news, order status updates, and so on, then you should consider adding a link to your newsletter at the bottom of regular emails. Don’t make it a large part of the email–just make a mention of it and list a few of the benefits they can expect if they join your email list. 

Conclusion

We hope that these simple and practical tips will help you grow your email list exponentially. There are lots of other methods you can try, but in our experience, these are the simplest and most effective strategies to implement.

Frequently Asked Questions

What is an email list and how is it beneficial for businesses?

An email list is simply a database of email addresses that have been willingly provided, such as from a newsletter subscription or from people opting in to receive communications. It’s mainly used for direct communication between businesses and their clients and customers. Despite how long it’s been around, it’s still one of the most reliable forms of digital marketing around. Having an up-to-date email list and an effective email marketing campaign could lead to massive potential growth for businesses of all sizes.

How can one let others know about the presence of their email list?

One of the best ways to do this is to have a newsletter signup form on all of your web pages, typically at the footer or header. Alternatively, you could add your newsletter signup box to product pages, your shopping cart, or even blog posts. However, you should take care not to annoy your customers and clients with it.

Why is it essential to add quality content to the emails?

Adding good content to your emails means that your existing signups will be more likely to share your newsletters and let others know about them. Good content can be anything from valuable insights, educational content, downloadable resources, or even discounts on your products and services. As long as it provides some kind of value to your customers, you can consider it to be good content.

How can businesses leverage social media to grow their email list?

Social media is one of the best ways for a business to grow its digital presence. By making the occasional post about your newsletter, you can let your audience in on the value they’ll receive by subscribing. Each time you release a new edition of your newsletter, tease a bit of its content on your social platforms. Always ensure that your posts have an easy-to-find link or sign-up button leading to your newsletter.

How can categorising emails be beneficial for businesses with various products and services?

If you have a lot of different products and services, it may help to split your newsletter into categories. This will exponentially increase the amount of content that you have to write and include in your emails, but it can be worthwhile if you have lots of existing customers, or if the scope of your products and services attracts many different demographics.

Why is consistency important when sending out emails?

Sending emails consistently shows people that your emails provide value. If you only email once every few months, then you’re not providing good value to your customers and they’ll quickly forget about your brand. Sticking to a schedule can make things easier to manage and your customers will know when to expect them.

How can a referral program help in increasing the email subscribers?

Referral programs can incentivize your existing signups to convince their friends and family members to also join. Referrals can be rewarded with discounts, free trials, promotions, or exclusive content. Mentioning these referral rewards on opt-in forms and newsletter signups can entice people into joining.

Why is it a good idea to link your newsletter in your regular emails?

If you already send emails out to people, such as news, order status updates, and so on, adding a link to your newsletter at the bottom can increase visibility. It's a subtle way of reminding your audience of the benefits they can expect if they join your email list.