Every website is special, just like the business it shows off. However, some things are a must for all websites. One of the main ones? Website pages. You might see a big online store with many product pages or a small local business with only a few. But it’s not about how many pages you have; it’s about what’s on them. For a website to really work for your business, there are some pages you just can’t miss out on. Let’s look at these important pages and why they matter:

1. Home

Your website’s front door. The homepage sets the tone for your entire website. Here, you want to grab your visitor’s attention right away. Use clear images and short, punchy text to quickly tell your story. A good homepage will answer three main questions: What do you offer? How will it benefit the visitor? What should they do next (like “Shop Now” or “Contact Us”)? Make sure to keep it clean and straightforward, so visitors don’t get lost or overwhelmed.

2. About

This page gives your business a human touch. While it’s named “About,” its purpose goes beyond just telling your company’s history. It’s a chance to connect on a personal level with your visitors. Share your mission, your team’s stories, and perhaps even behind-the-scenes glimpses of your operations. Highlight what sets you apart and why your customers should care. Remember, the focus should be on how you serve or benefit your customers.

3. Product/Service

Dedicate a separate page to showcase each product or service you offer. It’s not just about listing features. Explain the benefits and how it can solve a problem or improve the life of your potential customer. Use clear images, and for that, ensure they’re optimised for swift performance. If you’re unsure how to do that, our guide on image optimisation can help. Include prices (if applicable) and perhaps even video demonstrations. If you offer multiple products or services, make sure they’re organised in a way that’s easy for visitors to navigate.

4. Reviews/Testimonials

Word of mouth is incredibly powerful. By showcasing reviews or testimonials, you’re letting potential customers know that others have had a positive experience with your business. If possible, include the name (or initials for privacy) and a photo of the person giving the testimonial. Before-and-after pictures can be especially compelling if your product or service brings about a visual change.

5. Blog

Blogs serve multiple purposes. They can establish you as an expert in your field, keep your audience updated, and provide valuable information. Regular blog updates can also boost your website’s SEO, helping you rank higher on search engines. While we’re on the topic of SEO, it’s crucial to be aware of certain pitfalls; our guide on SEO pitfalls to avoid can help. And if you’re wondering about the key metrics Google uses to gauge website quality, our article on Core Web Vitals breaks it down for you. When writing posts, think about your customers’ questions or problems and how you can address or solve them. And don’t forget to promote your blog posts on social media!

6. Contact

Your Contact page is where visitors go when they want to get in touch. It should be easy to find and use. List all the ways they can reach you: phone, email, and physical address (if you have a brick-and-mortar location). If you’re listing a physical location, ensuring it’s easily found on Google is crucial. Our article on Google My Business expands on how you can use your Google Business Profile to improve SEO. If relevant, include a map to show your location. A contact form can also be useful, but make sure you respond to inquiries promptly.

7. Privacy Policy

In today’s digital age, privacy is a big concern for many. Your Privacy Policy page reassures visitors about how you handle and protect their data. Clearly explain what data you collect, why you collect it, and how you use it. Being transparent about your data practices can build trust with your visitors. Depending on where you operate, you might also need to offer ways for users to opt-out or request data deletion.

Conclusion

Your website is a digital representation of your business, serving as both a first impression and a reliable resource for your visitors. By ensuring you have these essential pages well-crafted and easily navigable, you’re setting the foundation for a site that not only looks good but also effectively serves and communicates with your audience. Remember, it’s not just about having a website; it’s about having a website that works for you and your customers. Prioritise these key pages, and you’ll be well on your way to creating a strong online presence for your business.

Frequently Asked Questions

What are the essential pages every business website should have?

7 Pages That Every Business Website Needs are: - Home - About - Product/Service - Reviews/Testimonials - Blog - Contact - Privacy Policy

Why is the homepage important and what key information should it provide?

The homepage sets the tone for your entire website. Here, you want to grab your visitor’s attention right away. Use clear images and short, punchy text to quickly tell your story. A good homepage will answer three main questions: What do you offer? How will it benefit the visitor? What should they do next (like “Shop Now” or “Contact Us”)? Make sure to keep it clean and straightforward, so visitors don’t get lost or overwhelmed

How can a business add a personal touch to its website?

The About page gives your business a human touch. While it’s named “About,” its purpose goes beyond just telling your company’s history. It’s a chance to connect on a personal level with your visitors. Share your mission, your team’s stories, and perhaps even behind-the-scenes glimpses of your operations. Highlight what sets you apart and why your customers should care. Remember, the focus should be on how you serve or benefit your customers.

What's the significance of showcasing reviews or testimonials on a website?

Word of mouth is incredibly powerful. By showcasing reviews or testimonials, you’re letting potential customers know that others have had a positive experience with your business. If possible, include the name (or initials for privacy) and a photo of the person giving the testimonial. Before-and-after pictures can be especially compelling if your product or service brings about a visual change.

How can regular blog updates benefit a business website?

Blogs serve multiple purposes. They can establish you as an expert in your field, keep your audience updated, and provide valuable information. Regular blog updates can also boost your website’s SEO, helping you rank higher on search engines. When writing posts, think about your customers’ questions or problems and how you can address or solve them. And don’t forget to promote your blog posts on social media!

What details should be provided on the contact page of a business website?

Your Contact page is where visitors go when they want to get in touch. It should be easy to find and use. List all the ways they can reach you: phone, email, and physical address (if you have a brick-and-mortar location). If relevant, include a map to show your location. A contact form can also be useful, but make sure you respond to inquiries promptly.

Why is a Privacy Policy page essential, and what should it communicate to the visitors?

In today’s digital age, privacy is a big concern for many. Your Privacy Policy page reassures visitors about how you handle and protect their data. Clearly explain what data you collect, why you collect it, and how you use it. Being transparent about your data practices can build trust with your visitors. Depending on where you operate, you might also need to offer ways for users to opt-out or request data deletion.