If your website is running slowly and your bounce rate is going through the roof, your images might be the issue.

When you upload photos and logos that are too large, it can affect your page loading time on both desktop and mobile. In fact, loading times are an integral aspect of the Core Web Vitals which Google emphasizes for a great user experience on the web. And given that 27% of visitors will only wait up to three seconds for a page to load, this can lead to prospective customers leaving your site to buy from a competitor instead.

Well-optimised images mean visitors are more likely to stay on your site and convert. Not only this, but a fast-loading site can give your business a boost in the search engine results too! While we’re on the topic of search engines, be sure to avoid common mistakes. Optimising images is just one piece of the puzzle!

Here are four ways to make sure your images are always in tip-top shape.

1. Download a plugin

Difficulty: Really easy; just set and forget!

Certain web platforms have plugins and extensions you can download to automatically optimise your images. This means you don’t have to worry about compressing and resizing your photos; it’s all done for you!

Try Smush, ShortPixel, and EWWW if you’re using WordPress. LoyaltyHarbour is great for Shopify, while Apptrian works in Magento and Adobe Commerce.

2. Use a file-optimising website

Difficulty: Easy; just choose the one that’s right for your needs

There are a wide range of websites that you can use to optimise your photos before you add them to your website. Just upload your image, and the website will do all the hard work.

Here are some of our favourites. 

  • TinyPNG – lets you optimise up to 20 images at a time
  • Squoosh – includes options to optimise and resize a single image
  • JPEG Optimiser – easy to use and lets you optimise up to 20 images
  • Compressor.io – customise your images to suit your specific requirements 
  • Optimizilla – can upload multiple images and control the compression level of each one

Try them all and see which one works best for you. 

3. Download desktop software

Difficulty: Medium, a little harder to use than the first two options

Image optimising websites sometimes have file size limitations in place. When you need to optimise a lot of large images, desktop software can be a fantastic option.

With this type of software, you install it directly onto your computer. ImageOptim is excellent for Macs, while FileOptimizer works for Windows, and Trimage is designed for Linux.

4. Use photo editing software

Difficulty: A bit more challenging, but can lead to fantastic images!

The final option for optimising your images is photo editing software. The most famous example of this type of software is Photoshop, although there are lots of alternatives like Gimp and Pixlr too.

Photo editing software has a steeper learning curve than the other examples we have mentioned in this article. It’s not just a case of dragging and dropping your photos in and waiting for them to be optimised. 

However, the benefit of photo editing software is that you can carry out advanced photo editing at the same time, for example, cutting out a background or adding special effects. 

So there you have it; four different ways to compress and resize your website images. No matter your level of expertise, you’re one step closer to perfectly optimised photos and logos!

Frequently Asked Questions

Why is it essential to optimise website images?

If your website is running slowly and your bounce rate is going through the roof, your images might be the issue. When you upload photos and logos that are too large, it can affect your page loading time on both desktop and mobile. Loading times are an integral aspect of the Core Web Vitals which Google emphasizes for a great user experience on the web. Well-optimised images mean visitors are more likely to stay on your site and convert. A fast-loading site can also give your business a boost in search engine results.

Why is optimising images beneficial for search engine performance?

A fast-loading site with well-optimised images can give your business a boost in the search engine results. Optimising images is a significant aspect of improving overall web performance and user experience, which search engines value.

What are some automated solutions for image optimisation on various web platforms?

Certain web platforms have plugins and extensions you can download to automatically optimise your images. If you're using WordPress, try Smush, ShortPixel, and EWWW. For Shopify, LoyaltyHarbour is recommended, while Apptrian works in Magento and Adobe Commerce.

What online tools are available to optimise images before adding them to a website?

There are a wide range of websites that can help optimise your photos. Some favourites include: - TinyPNG – optimise up to 20 images at a time. - Squoosh – options to optimise and resize a single image. - JPEG Optimiser – optimise up to 20 images. - Compressor.io – customise images based on specific requirements. - Optimizilla – upload multiple images and control each one's compression level.

What desktop software can be used for image optimisation, especially for large image files?

Image optimising websites sometimes have file size limitations. For larger image optimisations, you can use desktop software. ImageOptim is suitable for Macs, FileOptimizer for Windows, and Trimage for Linux.